CivicActions Marketing

At our 2018 retreat we decided to break Marketing into distinct areas: Brand, Events, Content & Community (TBD)

We believe this will have us better focus on how to serve the team and provide value to the civic tech community.

Events Team Documents

Team Charter

Events

We attend events and conferences for a number of different purposes. Among these include:

  • Recruitment (Hiring Team)
  • Business Development (Sales Team)
  • Professional Development (Team Members)
  • Community Participation & Speaking

Core Events

CivicActions sponsors and attends a few events every year, primarily for recruiting purposes. These "Core Events" include the following:

  • LibrePlanet (March)
  • DrupalCon North America (April)
  • AGL Summit (May)
  • Code for America Summit (May)
  • DevOps Days DC (July)
  • Drupal GovCon (July)

The Events Team manages the sponsorship and planning of the Core Events with support from team members as needed.

Speaking at Events

We highly encourage team members to share knowledge at conferences and have a number of initiatives to support these efforts.

CivicActions will pay all costs for travel, registration, attendance, etc for any team member that has conference presentation accepted at a Core Event. (Marketing > Core Events budget)

CivicActions will pay all costs up to $1200/year per person to be used for travel, registration, attendance, etc. for any team member that has conference presentation accepted at a Non-Core Event. (Community Participation > Speaking Stipend)

The Stipend is available three months after the beginning of employment and is reset at the calendar year. Speaking submissions and participation at non-core events are completely at the discretion of every team member, but we request you take into account your project delivery's schedule and check-in with your Project Manager to make sure it won't negatively impact your client delivery expectations.

Professional Development Stipend

Every team member has an annual $1,200 ProDev Stipend they can use to attend any conference or event to support their own professional learning. There is no requirement on the type of event a team member can attend, and it is not required or expected they would speak at a ProDev event.

The ProDev stipend is not limited to events, and can also be used for books, webinars, online classes, apps, or any other ways of improving one's skills.

Brand

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Content

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Community